We help e-commerce businesses grow online
Promodo is a leading international performance agency in Central & Eastern Europe that helps in-house marketing teams of medium and large e-commerce companies to deliver better results.
Our team of 160+ experts helps clients from 60 countries to promote businesses in developed and emerging markets across the globe. Promodo employs its cutting-edge proprietary software and know-how to increase ROI of marketing campaigns, boost conversion rates, grow SEO and email marketing efficiency in a transparent and measurable way.

headquarters
other locations
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Suite 295, Al-Farabi Avenue 7/5a, Business Center "Nurly Tau"Almaty 050059Kazakhstan
Focus
Portfolio
Nikon | Kingston HyperX | ClickMeeting | Proswimwear.co.uk | Karcher | monobank | Pigu.lt, Ozon, OLX, Rozetka.ua, and others.

Snack Production
Snack Production is a group of companies that occupies a leading position in the market of snack products in Ukraine.
Challenge
To identify and later use behavioral stereotypes of subscribers to increase the out-reach on social media and to increase the loyalty of the target audience to the brand.
Result+2% increase of market share;
+10% sales rise;
+46,817 new users acquisition.

SHOKOsmile
SHOKOsmile is an online store of souvenir chocolate candies. The store operates and covers all of Ukraine where delivery of their products are carried out by national courier service.
ChallengeTo convert the site visitors into customers, increase the loyalty of regular customers, grow the number of repeat purchases, and to share the knowledge about SHOKOsmile chocolate.
ResultDuring the project, we increased:
- the list of subscribers by 3 times;
- the sales of 2100%;
- the conversion rate from 5 to 10%.

Kedoff
Leading multi-channel retail of branded shoes since 1996.
ChallengeTo achieve sales growth from the site. To increase the site's popularity among potential customers and reduce the cost of their acquisition.
ResultAfter 2.5 months working on this project, the following results were achieved:
- +95% sales increase;
- -25% the cost per acquisition;
- +35% conversion rate increase.

Citrus
Established in 2000, Citrus is focused in particular on mobile electronics. It now boasts 46 stores in 9 cities and also operates a thriving online store.
ChallengeCitrus wanted to increase brand awareness and its overall reach, drive website traffic from Facebook to its online store and, ultimately, drive sales of the new-model Meizu smartphones.
ResultBy coupling powerful and expressive video with Facebook's comprehensive targeting tools, Citrus saw engagement levels quadruple—and at a fraction of the cost. Running through March 2017, the campaign achieved the following:
- 2.9X increase in campaign reach MoM
- 4.2X increase in engagement MoM
- 55% lower cost per post engagement

Georgia
Georgian National Tourism Administration (GNTA) is a part of the system of the Ministry of Economy and Sustainable Development of Georgia. One of the most important tasks of GNTA is to promote the country as a key tourist destination. During 2014, more than 5.5million tourists visited Georgia. In 2011-2012, the share of tourism in GDP was around 6%.
ChallengeTo build the image of Georgia as a tourist country. To increase the number of tourists from the target region to priority geographical areas
ResultThe final and most important result of the campaign was the increase in the number of summer tourists from the target region to +14% compared with the same period a year earlier (to 48.9 thousand people).

MOYO
MOYO is one of the most dynamically growing players in the Ukrainian market of retail electronics and home appliances. Currently, the retail network consists of 48 stores.
ChallengeTo increase sales by focusing on the broadest potential audience with a high commercial interest while having conversion cost limitations.
ResultWe helped to increase the volume of traffic to the site by 156%, transaction rate by 42%, and the number of sales by 263%. By the end of 2016, MOYO reached a 2.2%- market share, occupying the 9th place among the Ukrainian e-commerce projects.

Akvantis
We conducted a UX analysis of the old version of the site, compiled user scenarios, and defined the key goals and objectives. As a result of the project, we created an online store, which solves, first of all, the tasks of users.

Stroom
For a new company in the market of electric cars in Ukraine, we developed the idea and concept of a new website. The team researched the niche to understand what potential clients want to know about electric cars during purchase. The preferences of the target audience were considered at the every stage of the design process.
Reviews
the project
Digital Marketing & SEO for Real Estate Firm
"They go through an extra mile to connect with our web development team and our content writers."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Turkey Homes is a real estate company specialise in property for sale in Turkey. I am the director of the company.
For what projects/services did your company hire Promodo?
They are assisting us on complete SEO services and digital marketing assistance.
What were your goals for this project?
Promote Turkey Homes, increase organic rankings, brand awareness, online marketing.
How did you select Promodo?
We have worked with Promodo few years ago and benefited from their expertise tremendously in the past. With constant changing times and new digital technology platforms arising, we linked up with Promodo again this year.
Describe the scope of their work in detail.
Complete SEO assistance, analysing our website, assistance on digital marketing, further assistance on improvements.
What was the team composition?
They are easy to work, always understand and listens our requirements. Our web developers and writers also work closely with them to achieve best possible results.
Can you share any outcomes from the project that demonstrate progress or success?
Our results have improved in relatively short time space. Great marketing strategy and ideas area implemented.
How effective was the workflow between your team and theirs?
Easy to connect with all members of the Promodo team that has assigned in our project. They go through an extra mile to connect with our web development team and our content writers.
What did you find most impressive about this company?
Excellent communication by Promodo members, always accommodating, always listening client's feedback, new ideas to improve our business in online platforms. Unlike most companies in the same field, Promodo prefers to work in client's allocated budget, great value for money.
Are there any areas for improvement?
We can not fault their services and advises so far. Always happy to work with them.
the project
UX Design for Platform for Freelancers
"The project wasted my time and money."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Platform for freelancers. Founder.
For what projects/services did your company hire Promodo?
To create a full-cycle UX/UI design, client on-boarding, search page, home page, etc..
What were your goals for this project?
Create UX flow.
How did you select this vendor?
Recommendation
Describe the project in detail.
We have an existing platform, but client conversion is low. We've decided to redesign on-boarding and the home page.
What was the team composition?
1 designer, 1 PM, 1 account rep
Can you share any outcomes from the project that demonstrate progress or success?
I flew out to Kyiv to problem-solve with the team the approach. The works started well and we had a great PM. PM left the firm and everything started to fell apart. Promodo asked for $8,000 for the work that was scoped for $2,000, even though it was already 60% complete and then created a back-forth with many stakeholders that lasted for 6 months! Then we've decided to stop the project and they promised to issue a refund. Once I signed the refund release form, they said that they will issue a credit as they don't do refunds. That created another 2 months of discussions before they finally returned the money.
How effective was the workflow between your team and theirs?
It wasn't. The project wasted my time and money
What did you find most impressive about this company?
Impressive how they tried to find a way to screw us over.
Are there any areas for improvement?
Don't work with them.
the project
SEO Site Analysis for Online Retailer
"Their comprehensive analysis and the user-friendly report were delivered at a very competitive price."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m an SEO specialist at a Denmark-based online fashion retailer. We ship to more than 10 European countries.
For what projects/services did your company hire Promodo?
We needed a technical SEO audit of our site.
What were your goals for this project?
We wanted to get an overview of technical errors and issues to improve them on site.
How did you select this vendor?
Our CTO recommended we choose Promodo; he knew them based on their previous work.
Describe the project in detail.
The project consisted of a technical SEO analysis of our site. They highlighted the technical issues our platform suffered from. Additionally, they showed us the areas we could improve the setup of. The team sorted the report by levels of importance and had detailed descriptions of the problem, solution, and benefit for each issue.
What was the team composition?
We worked with the Promodo team and contributed our SEO specialist and IT department.
Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
We’ve seen an increase in our organic traffic since implementing a great deal of Promodo’s technical suggestions. Though the effect of their work took a while to show its impact, as is true with most SEO projects, there is no doubt the results are there. They’ve helped us improve our site in a wide range of areas, giving us a well-optimized platform for our SEO efforts.
How did the Promodo perform from a project management standpoint?
Promodo was proactive during the entire length of the project. They followed up with us after the analysis was completed and they provided helpful elaboration for any of the issues on the report. They also provided detailed documentation for the IT department to implement, which was delivered to the utmost satisfaction.
What impresses you about the Promodo?
Their comprehensive analysis and the user-friendly report were delivered at a very competitive price.
the project
SEO for Door Manufacturer
"As far as Promodo is concerned, everything was performed with high quality and completed on time."
the reviewer
the review
The client submitted this review online.
Dveri Belorussii specializes in the production and promotion of interior doors, metal front doors, and doors for special purposes. Dveri Belorussii brand's products combine striking design ideas, modern technologies, natural materials and characterized by an optimal price-to-performance ratio.
The Dveri Belorussii brand has been developing successfully since 2005. Currently, our retail network comprises 135 official outlets and 130 partnered brand departments. We deliver our products to Ukraine, Belarus, Moldova, Kazakhstan, Russia, Azerbaijan, and the European Union.
Our company's online business was not highly developed, so we decided to improve it. Our goal was to take our Internet shops to leading positions on Internet searches. In this regard, we needed to come up with a strategy of our brand promotion in the Ukraine and Russia, which would result in achieving stable sales flow through the Internet shop and brand promotion to our target audience.
First of all, we needed Promodo to carry out the basic work, which means to fix all the technical errors because it would be impossible to promote project without it. We then needed them to modify the website structure following a deep analysis of our niche and that of our competitors.
We also wanted to add information about the company's representative offices on Google's local services pages. We also needed help with crowd marketing, content marketing, working with a reference profile, Google AdWords search and advertising, and Yandex.Direct search advertising.
In Ukraine, Promodo is a very popular company in the digital market. In their portfolio, they have many e-commerce projects. That is why we chose them.
As far as Promodo is concerned, everything was performed with high quality and completed on time. A team of four people was engaged in this project. Their customer orientation and the dedicated team we had was at the highest level.
During a relatively short period of cooperation of approximately six months, our website positions in the competitive SERP [search engine results page] have increased by 2.5 times. Our sales are up 25 percent as well. Contextual advertising, when it is set properly, attracts a quality audience to us, which is converted then into sales.
My advice to a future client is to set strong KPIs [key performance indicators] with the Promodo team. It will make the project more successful.
the project
PPC for CRM Software Firm
"[T]hey’re a great team to work with and they support us with all the requests we have."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
I work for a CRM vendor that sells software to businesses in order to improve their customer relationship management processes.
What is your position?
I’m the head of marketing in the company.
What business challenge were you trying to address with Promodo?
We had a SEO project with them and they also were managing our paid search in Google. Both those projects were quite successful.
Please describe the scope of their involvement in greater detail.
Originally, the job was for organic SEO and when we saw that the results were good for that project, we also added more capital for paid search.
How did you come to work with Promodo?
We had a combination of criteria that we monitored and that included case studies from other clients. Some of the references that we got from their clients, along with other criteria we wanted, drove us to select Promodo. Initially I found them by searching Google and monitoring various references to the company.
Could you provide a sense of the size of this initiative in financial terms?
We are working on a monthly retainer. Annually the cost is around $10,000 to $50,000.
What is the status of this engagement?
We have several projects with them. At the moment the work is ongoing. Parts of the project have been completed. We have to have ongoing work on our website to be better positioned in Google search.
Could you share any statistics or metrics from this engagement?
They improved the presence of our website in organic search and improved the traffic and leads we get from our organic search. All in all, we are happy with the results we received from Promodo and would recommend them. We took their advice on improvements and enhancements. Promodo has made recommendations to help us maintain our position over time ever since we improved our website and made it more appealing for potential visitors.
I don’t have specific metrics, but from what I remember, we grew our organic traffic and leads from organic search 200%.
How did Promodo perform from a project management standpoint?
They are quite competent and organized. They understood how to work with enterprise clients and smaller ones.
What distinguishes Promodo from other providers?
I want to add that they’re a great team to work with and they support us with all the requests we have. I would definitely recommend them to any other company, at least to a business similar to ours.
Is there anything Promodo could have improved or done differently?
No. Our interactions have been smooth. I can’t find anything negative about them.
the project
SEO Audit for Fantasy Football Website
"It was a small project, but they delivered more than expected."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Please describe your organization.
We are a fantasy football company. We run a website called 4for4 Fantasy Football, and we're mostly a subscription-based site. We publish statistics and articles, and we have tools and tips available to our subscribers.
What is your position?
I am the owner.
What business challenge were you trying to address with Promodo?
I just wanted someone to do an SEO [search engine optimization] analysis of the site. We were doing a website redesign and upgrade with another company that was also from Eastern Europe. I wanted someone to write a document of all the recommended changes and actions so we'd have a guide to look at as we're making decisions on the next project.
Please describe the scope of their involvement in detail.
They did an audit. It was a three-part audit. The first part was analysis of redirects, advice for Google Webmaster tool setup, Google analytics tracking goals, and then recommendations on thank you pages or exit pages.
They gave us a 10-page PDF with many different suggestions for best practice practices as far as URL-based duplicate content, some things we were supposed to change in our HTAccess files. They gave us some examples. The document was good.
We usually don't receive documents that are as detailed and professional from our vendors, but Promodo stood out. It was professional with lots of screen shots specifically about things we should do and recommendations for setting up Google products.
The second part of the audit was looking at our current traffic and conversion rates, our current site performance, and browser vs. mobile vs. desktop. There was an analysis of our current traffic.
They then looked at our primary indicators so the number of index pages in Google, search engine credibility, and back links. They were giving an overview of what we have currently.
The third analysis was about page rank factors and accessibility of our site. We examined usability, and they had suggestions. Promodo also sent a large analysis of keywords that we weren't targeting and then other keywords that would be better to target.
How did you come to work with Promodo?
They were recommended by the web development company that I'm working with. I'm not sure if they have a long-standing relationship. The pricing was $1,000. Many other firms wanted a 12-month commitment with a minimum of "X" spend per month. I wasn't looking to jump in that deep at that point in time.
Could you provide a sense of the size of this initiative in financial terms?
It was $1,000 total for the three-part audit.
What is the status of this engagement?
It was a one-time project that has ended. They did follow up to see if we needed anything else. We decided to hire a digital marketing person who knows many of the strategies that they were bringing to the table. I would definitely recommend them if someone needed the services they provide. They did a good job, and I was happy with the price for sure.
Could you share any statistics or metrics from this engagement?
It's been a continual process for the last three years of improvement. It's hard to say exactly what they directly contributed to. I know we took many of their suggestions on board when we were building out the new site, but we've also taken on suggestions from employees here and the developers that were building the site.
I think the data they provided was good. We've seen an increase in traffic. We had 4 million hits last month, which was the first time we've ever done that. I wasn't only working with these Promodo on SEO work, so it's hard to say that their exact contribution.
I know we are trending well in terms of traffic and just in all growth metrics. We're doing well. They were definitely a part of that. Our subscriber base is up 75 percent this year, which is strong. Our revenue is going to double this year, which is awesome.
How did Promodo perform from a project management standpoint?
Promodo was great. It was a small project, but they delivered more than expected.
What distinguishes Promodo from other providers?
My contact spoke very fluent English. Some companies abroad communicate perfectly and some of them cannot. It's definitely nice not to have a language problem. We did everything via email and Skype and that's definitely the way I prefer to work.
Is there anything Promodo could have improved or done differently?
Not really. I was happy with the results.
the project
SEO for Packaging Company
"Promodo works faster than we can solve the issues."
the reviewer
the review
The client submitted this review online.
Please describe your organization.
We are a small company with 20 to 30 employees, based in Hungary. We sell packaging containers online in the European Union with our web shop, works in 15 different languages.
What is your role at the company?
I am the online marketing coordinator.
What was the business challenge that you were trying to address with Promodo?
We already had our Hungarian website and good SEO [search engine optimization] results. We launched our English website and we wanted to reach top positions in Google, or just have a lot more visitors from the United Kingdom. We were thinking in a long-term way, we knew this was not so easy, and we knew this will not work without knowing the English market. That's why we contacted Promodo.
Please describe the scope of their involvement in detail.
We knew they are strong with all kinds of SEM [search engine marketing] tools, but we needed experts for organic SEO.
How did you come to work with Promodo?
I searched in Google. I also checked the SEO rankings on various top websites and blogs. I saw them a lot on the top sites. I also subscribed to their blog and webinars. I contacted only a few companies, and found them trustable so I asked for the cost of various approaches.
Could you provide a sense of the size of this initiative in financial terms?
We spend between $1,000 and $2,000 per month.
What is the status of this engagement?
We started our engagement almost two years ago. It started with an onsite audit of our website, in the English language. Then, we continued with monthly activities: blog article writing, link building, and cooperation with other websites to earn more visitors.
Could you share any statistics or metrics from this engagement?
We boosted our presence in Google for English searches in the U.K. We started from 100 to 150 visitors a day to getting now 500 to 600 visitors per day. I am satisfied with the results. We also have a bunch of tasks in our to-do list, tasks that Promodo found for our developers. Promodo works faster than we can solve the issues.
What distinguishes Promodo from other providers?
I don't really have a comparison, but their project management seems strong. I enjoy working with Promodo mostly because of their project management. They don't need to be pushed. They are conscientious and enthusiastic. It's easy to log in to their system to download the files and check reports.
In hindsight, are there areas in which they could improve, or things you might do differently?
Maybe a little bit more teaching and explanation could help us. I am the in-house SEO lead, so when they recommend something I would like to know why – deeply explained.
the project
SEO Services for Real Estate Company
"Promodo met our expectations and deadline."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a CEO for real estate classified ads website.
For what projects/services did your company hire Promodo, and what were your goals?
Our company wanted to expand our reach and to be in google's 1st page between market leaders, therefore we hired Promodo for full-scale SEO services.
How did you select Promodo and what were the deciding factors?
The deciding factor was a recommendation from a colleague - CEO of e-commerce platform Varle.lt
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
In the beginning, Promodo made an audit and proposed recommendations, then made the research of the most popular keywords for our market, then suggested semantic structure.
How many people from the vendor's team worked with you, and what were their positions?
Promodo assigned one project manager and one SEO specialist to communicate with on a weekly basis.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The main achievement was to be placed in the 1st page No.3 - 4 position on google according to the most popular keywords in 6 months.
Describe their project management style, including communication tools and timelines.
Promodo met our expectations and deadlines. Our communication was done via video calls on a weekly basis and tasks were sent on e-mail with task links on the cloud.
What did you find most impressive or unique about this company?
SEO specialist was extremely professional and qualified.
Are there any areas for improvement or something they could have done differently?
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the project
Google & Social Media Marketing for Luxury Audio Retailer
"The workflow is pretty effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the operations manager for a luxury audio retailer based in London.
For what projects/services did your company hire Promodo?
Promodo is managing our Google and Social Media advertising. That includes Facebook, Instagram and LinkedIn.
What were your goals for this project?
Increase brand awareness attract new clients and increase sales.
How did you select Promodo?
They were recommended by friends in the industry and we decided to give them a try.
Describe the scope of their work in detail.
Promodo is responsible for managing the whole aspect of Google and SM advertising. They track the budget spending, see what audiences we should focus on what marketing works better. When to increase the budget and by how much, when to decrease it.
What was the team composition?
We had a dedicated technical specialist who is the person to setup and track our advertising and a dedicated account manager.
Can you share any outcomes from the project that demonstrate progress or success?
We have grown progressively with Promodo. Sales more than doubled year on year since we started working with them and the number of unique customers has greatly increased per month.
How effective was the workflow between your team and theirs?
The workflow is pretty effective. They notify us about any changes through a chat and we hold weekly meetings to reflect on how well a particular campaign is doing and what next steps we should take. Everything works smoothly and always on time.
What did you find most impressive about this company?
Everything is on time.
Are there any areas for improvement?
More experience with other aspects of advertising in the emerging SM platforms.
While the engagement is ongoing, Promodo's initial efforts have already led to improvements. The team produces effective marketing strategies and suggests great ideas to the client. Stakeholders appreciate the vendor's responsiveness, friendliness, and knowledge of the project.